Maersk takes another step into e-commerce with its first tech acquisition. HUUB is a cloud-based logistics start-up specializing in technology solutions for B2C warehousing in the fashion industry.

As a pioneering force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technological capabilities and brings with it the best attributes of a modern, entrepreneurial and agile workplace.

HUUB is a great fit for Maersk, a curious team with inspiring founders. With HUUB, Maersk pretends to “acquire world-class skills and talents” with the purpose to “significantly accelerate the development of the omnichannel offering”, says Vincent Clerc, Executive Vice President and CEO of Ocean & Logistics, A.P. Moller – Maersk.

And what exactly is HUUB? As they describe themselves, it is a company ready to revolutionize the backstage of the fashion industry. To create an optimized supply chain for all fashion brands, with a special focus on e-commerce, and give them the chance to grow globally through the best customer experience.

Using the know-how and experience they have, they now present a solid backbone for independent brands. The goal is to empower the Davids against the Goliath of fast fashion and hit new heights through the management of their supply chain from one end to the other, supported by a data-driven approach.

The most impressive is that “from day one, HUUB pursued two main goals: Disruption and Scale. Disruption to have the ability – and the courage – to say that a multi-billion dollar industry needs a digital revolution, and to create a revolutionary supply chain platform and ecosystem”, as Tiago Paiva, HUUB CEO, claims.

If you are interested, get to know more about the danish Maersk or the portuguese HUUB. | 289 098 720 | 915 990 790