Portugal Launches New Campaign to Promote Wine Tourism. Wine Pairs with Portugal” is the title of a new wine tourism campaign that Turismo de Portugal is launching in seven markets, including the US. With an investment of 500,000 euros, the digital campaign will run throughout 2020.

To promote wine tourism, Portugal will invest 500,000 euros. The new campaign to promote wine tourism will target 170 million people and aim to appeal to markets with a greater appetite for wine tourism product, such as the UK, Germany, Spain, the United States, Brazil and Canada.

“The new campaign is an initiative under Portugal’s Wine Tourism Action Plan designed to boost awareness of Portugal’s significant wine sector. As part of the campaign, six films were created, including an overview and five specific themes on ‘pairings’ between wine and the country’s many offerings, as in: “Wine pairs with Adventure,” “ Wine pairs with Art,” “Wine pairs with Discovery,” “ Wine pairs with Music ,” and “ Wine pairs with Wellness.”

Watch the promotional video below:

Sources: Xinhua Net, Travel and Tour World, Wine Business